Now is the time to look thru your jewelry box for old Gold & Platinum jewelry to sell: single gold earrings, out-dated jewelry styles, inherited baubles, gold coins, & broken jewelry, and dental gold. Bring it to us & we will analyze it for purity & appraise it right in front of you. The Gold Market just rose to $1720 after it dropped to $1550 per ounce! Silver is over $33! Call for more info. (310) 858-3800 or (800) 544-7440
At Rothstein Jewelers of Beverly Hills, people have been coming to us from all over Los Angeles to sell their old gold jewelry to buy food, clothing, holiday gifts, pay their rent, college or medical bills, adopt children and travel. We absolutely 100% guarantee to buy your gold for the highest price in all of Beverly Hills and West LA - customers have checked and confirmed it! We pay more than most other jewelry stores (even downtown!), coin dealers, pawn shops, Cash-for-Gold online advertisers (especially them), and even Gold Party people. They all have to deduct some of YOUR potential payout $ for ads & promotions. We will match a legitimate, verifiable quote.
PS: The people on TV claim to offer "50% more!" When questioned, they said that actually means "50% more than 3 years ago!" (False advertising!)
Make sure that when you call around to check, you compare apples to apples: Ex: "How much per gram they will offer you today for one gram of 14 kt. gold?" Don't let them confuse you with pennyweights! Ask "What percentage of the Spot Gold Market are they paying?" (We pay 75 to 80% for regular gold jewelry... and up to 95% for gold coins.)
Don't just send your jewelry off into a pre-labeled package to some internet only company!! How do you know you'll ever get any money at all? Are you just going to cross your fingers, throw it in the mail, & hope it works?? Check out our Yelp.com reputation & our Internet Testimonials. If you'd like to mail in your gold, call us & we will email you a pre-paid UPS label. Free Shipping! (800)544-7440. We'll call you when we receive it, then we'll send you a check.
Our overhead is low, and we have been in business for over 20 years.
We have hosted Gold Parties for charities.
COMPARE PRICES PAID FOR 14 KT. GOLD:
sell-gold.com They only list 10-50 oz. and in dwt, not grams
hardgoldcash.com Paid only $10.20 per gram
cash4goldusa.com They only list over 10 ounces, and in dwt, not grams
cash4gold.com Won't even tell you! They have to pay all their advertising and affiiates.
Depending on the country of origin*, our current price for 14 Kt. gold is $23 to $26 per gram, with NO minimum amount of pieces. Your price is higher for 18 Kt. and 22 Kt. gold. It changes with the Gold Spot Price. (see below)
(Interesting news on metals and currency. ) 
HOW TO FIGURE OUT WHAT YOUR GOLD JEWELRY IS WORTH:
You have to know the weight of your gold and the karat content. Search for manufacturer's karat stamps on the locks, posts, end-caps. It is tiny! The mark may be a number (without the decimal point) meaning the percentage of pure gold, as follows:
14kt. = approx. 58 % pure, 18kt. = 75%, 22 kt. = 91 %, 10kt. = 41%, and 9kt. (from England, Ireland, and Canada) = 37%. Multiply any of those percentages by the Market Price per ounce [See Chart above], and then divide by 31.1 (grams.) Then weigh your gold and multiply your answer by the weight. That is the full market value.... but most reputable places like us will pay from 70% to 80% of that. We have to cover the refining costs, the evaporation of solders, plating, dirt, old residue, and non-meltable internal parts like springs and embedded stones; as well as dramatic down-shifts in the Spot Gold Market.
*Italian-made jewelry is more true to its stamp than USA, Mexico, or China -made jewelry, which is often "under-carat". So you get paid more for the Italian gold.
Gold coins will get paid at a higher price because if they are standard issue, they do not have to be melted. Usually it is about 85 to 92%. Some coins are 24 karat, (".999 Fine"), but many are only 20 to 22 kt. with alloy added.
Most jewelry is made up of pure gold and alloys which make the gold suitably stronger for wearing. Alloys are mixed in for color: copper, zinc, silver, platinum, palladium or nickel. When customers buy finished jewelry, the price includes the alloys, the workmanship, & the duty (from overseas). But only the pure 24Kt gold content counts when you sell it.
This brick is what all the old gold melts into before it is refined into 24Kt. pure gold. Our factory melts the gold into a hot molten state, where a core sample of it gets sucked up into a tube. The factory then examines it with an X-Ray Fluorescence Spectrometer to determine the purity of gold (the assay). This XRF technology provides non-destructive, highly accurate identification of metal alloy composition and grade verification – within seconds, without hazardous chemicals as in the drilling procedure.
The assay tells us the actual percentage of fine gold, and how much loss there was due to evaporation. What evaporates is dirt, residue, solders, Rhodium plating, etc. Before we can even present the scrap gold to the refiner, we have to clean it & remove all the non-meltables that can contaminate our melt. These are: metal springs in the clasps, stones, solders, lead, excess dirt, non-gold loops or locks.
Here we test the gold for purity and karat content with different strengths of Nitric Acid after scratching the gold on this stone. We also check it with a Rare Earth Magnet.
This bullion is refined, then recycled into 14Kt. or 18Kt. gold by mixing in various alloys for strength and color. This helps save the earth from destructive mining.
Wouldn't you feel much more comfortable bringing your valuable & sentimental jewelry to someone you trust? Meet the actual people who do the designing & much of the work. Read our customers' reviews! Go to yelp.com & Google.
We show you with a lighted magnifier what your diamonds or gemstones look like inside, so you really know you are getting back your original stones. You can make new keepsakes out of precious old ones by wearing your loved one's stones in your new rings, pendants, or earrings. We even have wax models and catalogs you can look thru for ideas... or bring your own pictures & we'll make the jewelry of your dreams!
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